Search Engine Marketing (SEM)

There are a number of ways that your prospective customers find your web site. Some visitors type your web site address directly into their browsers address box. Others come in from a referring web site - if you are a retailer, a typical referring site might be the web site of one of the brands of products you sell. But there is no arguing that most people find their way around the Internet using search engines.

Search Engine Marketing also known as "SEM" is an umbrella term for increasing your web site's presence on search engines such as Google, Yahoo, MSN, etc. One of the goals of SEM is to increase the visibility of your web site to prospective customers so that they are more likely to find and visit your web site over a less well-positioned competitor. One of the most attractive things about SEM is that customers that are actively searching for the products and services that you sell often have a higher intention to buy than when you simply "push" advertisements to people who are not actively looking for them.

The two most popular Search Engine Marketing tactics are Pay Per Click (PPC) and Search Engine Optimization (SEO). A combination of Pay Per Click (PPC) ads (also called paid search, click and pay, CPC, paid placement, etc.) and SEO campaigns increases your site's visibility within a search engine's result listing. This gives you more "real estate" on the search engine results page and increases the likelihood that a searcher will click on your web page. You can think of the Blue Corona SEARCH team as your virtual on-line real estate agent. We know the best neighborhoods and the best position within them to attract the highest quality traffic!

Pay Per Click (PPC) Services

Paid advertisements, including Pay Per Click (PPC), Cost Per Click (CPC), click and pay, paid search and paid placements on the Internet have come a long way from the time when you could simply bid yourself to the top of the search result page. As PPC advertising has exploded in popularity so have the cost for each click. Inexperienced advertisers have a tendency to over bid. They tend take the same approach to PPC advertising as they have with traditional advertising - way over-paying without measuring and tracking their true return on investment (ROI).

Today, successful PPC advertising requires using the best marketing technology available and paying a professional to monitor and manage your account on a daily basis. Why? Because an advertiser with a properly structured campaign and associated landing pages may pay half of what an advertiser with an improperly structured and/or poorly managed campaign might pay for the same ad position(s).

The Blue Corona SEARCH team has the technology, experience and expertise to maximize the potential of a Pay Per Click ad campaign. Your prospective customers are searching for you. We'll make sure you get found! To learn more about our Pay Per Click (PPC) services, click here.

Search Engine Optimization (SEO) Services

An important part of Search Engine Marketing is Search Engine Optimization or SEO. Blue Corona SEARCH is known for its superior Search Engine Optimization (SEO) services to get your site ranked high "organically." There are hundreds, even thousands, of factors that affect how your site ranks naturally in the search engine results. Our SEO professionals use "white hat" tactics to get your site recognized and placed higher. We focus on both on-site and off-site SEO principles including content optimization, correct tagging, link-building, local search, directory management and more.

While we never guarantee the top organic placement, we do guarantee your satisfaction. To learn more about how Blue Corona SEARCH can help you improve your SEO, click here.

What Makes Blue Corona SEARCH different from other Pay Per Click (PPC) and Search Engine Optimization (SEO) companies?

Many things, but the two most important are:

1. Our parent company, Blue Corona has created an extremely powerful marketing measurement platform (read: metrics, analytics, closed-loop marketing). Blue Corona SEARCH uses Blue Corona METRICS to create, manage, and optimize all of our client's campaigns. For example, we can track every phone call generated from your PPC or SEO efforts - very powerful stuff!
2. Experience. We've been doing this for a long time - long before we started this company.

If you are a business owner, we know exactly what it is like to sit in your chair (unlike most other advertising and marketing sales reps). Because we know what it is like to sit in your chair, we always put our "skin" in the game (again - something you almost never find with ad sales reps and marketing types).

Can you guarantee me a #1 organic ranking on Google?

No, we can’t and really no one else can either UNLESS they are willing to use "black hat" SEO practices. Black hat practices are tricks that can sometimes be used to temporarily fool a search engine into placing your web site at the top of the organic heap. Things used in the past include invisible text, excessive cross-linking, creating programs to auto-search your site on the major search engines, etc.

For more on our take on this subject, check our our SEO page here.